Privacy Policy
Last updated: May 2026
1. Introduction
Welcome to Rural Coach. We are committed to protecting your privacy and handling your personal information in accordance with the New Zealand Privacy Act 2020.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information through our website https://www.ruralcoach.co.nz/ (the “Site”), our services, and our advertising and marketing activities.
By using our Site or engaging with our services, you agree to the practices described in this policy.
2. Who we are
Rural Coach is a coaching, facilitation, and development organisation supporting rural New Zealanders—including farmers, business owners, and families—in areas such as succession planning, business strategy, leadership, team performance, and culture.
3. What personal data we collect
We may collect the following types of personal information:
Contact information: name, email address, phone number
Professional or business information: farm or business size, location, role, and other details you provide in relation to our services
Usage data: IP address, browser type, pages visited, time and date of visits, referring URLs, and similar technical data
Communications: messages, emails, or other correspondence you send to us
Marketing and advertising interactions: information from your interactions with our advertising (e.g. Meta platforms such as Facebook and Instagram, including lead forms and engagement data)
Other information you provide: such as testimonials, feedback, survey responses, or mailing list subscriptions
4. How we collect personal data
We collect personal information when:
You complete forms on our Site (e.g. contact or subscription forms)
You communicate with us via email, phone, or other channels
You interact with our advertising campaigns (e.g. Meta Ads)
You use or visit our Site (including automatic collection via cookies and analytics tools)
You provide testimonials, feedback, or participate in case studies
5. How we use personal data
We use your personal information for the following purposes:
To provide services you request (e.g. coaching, workshops)
To communicate with you and respond to enquiries
To send updates, newsletters, or marketing communications (where you have consented or it is otherwise permitted by law)
To analyse and improve the effectiveness of our advertising and marketing (including audience targeting on platforms like Meta)
To improve our website, services, and user experience
To comply with legal and regulatory obligations
To carry out internal analysis and reporting
6. Legal basis for processing
We collect and use personal information based on:
Your consent (e.g. subscribing to emails, submitting forms)
Our legitimate business interests, such as improving services and marketing
Legal obligations where applicable
You may withdraw your consent at any time.
7. Sharing and disclosure of personal data
We do not sell your personal information.
We may share your information with:
Service providers and contractors (e.g. website hosting, CRM systems, email marketing platforms)
Advertising platforms, including Meta (Facebook and Instagram), for marketing and audience targeting
Professional advisers where necessary
Legal or regulatory authorities, where required by law
Third parties in business transactions, such as a sale or merger
All third parties are required to handle your data in accordance with applicable privacy laws.
8. International data transfers
Some of our service providers (such as cloud services, email platforms, and advertising partners like Meta) may store or process personal information outside New Zealand.
We take reasonable steps to ensure that any overseas recipients protect your information in a way that is comparable to the safeguards required under New Zealand privacy law.
9. Cookies and tracking technologies
Our Site uses cookies and similar technologies to:
Understand how users interact with the Site
Improve functionality and user experience
Remember preferences
Measure and improve advertising performance (including via Meta Pixel or similar tools)
You can control cookies through your browser settings. However, disabling cookies may affect how the Site functions.
10. Your rights
Under the Privacy Act 2020, you have the right to:
Access the personal information we hold about you
Request correction of your personal information
Request deletion of your information (where applicable)
Withdraw consent for certain uses of your data
Opt out of marketing communications at any time
Lodge a complaint with the New Zealand Privacy Commissioner
To exercise any of these rights, please contact us using the details below.
11. Email marketing
We will only send you marketing communications where:
You have given consent, or
It is otherwise permitted under applicable laws
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
12. Data retention
We retain personal information only for as long as necessary to:
Fulfil the purposes outlined in this policy
Comply with legal, accounting, or reporting requirements
When no longer required, your information will be securely deleted or de-identified.
13. Data security
We take reasonable steps to protect your personal information from loss, misuse, and unauthorised access, including technical, administrative, and physical safeguards.
However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
14. Privacy breaches
In the event of a privacy breach that is likely to cause serious harm, we will notify affected individuals and the New Zealand Privacy Commissioner in accordance with the Privacy Act 2020.
15. Children’s privacy
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children.
16. External links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our Site with the updated “Last updated” date.
If we make significant changes, we may notify you via the Site or by email.
18. Contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Rural Coach
Email: hello@ruralcoach.co.nz
Location: New Zealand
